Free Dynamic Email Backup

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I’ve come to understand, as you may, that one of the worst set of data for me to lose would be my email. To that end, I’ve come up with a way to automatically backup all of my email.

I created a new Gmail account just for backups. I forward a copy of all of my email to this account. If I was ever to have a problem, even if I just accidently deleted an email, I can go back and search for it at that Gmail account.

Many hosting companies give you the ability to forward copies of your email to a secondary address. If you’re not sure how to do it, you’ll need to contact your hosting company.

Needless to say, if you host with me, you can ask me.

Squidoo Lense

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Squidoo is a very simple way for you to create a site. Since you have control of the page, you can make it about a niche subject and link it to your site. Additionally, you can create as many different pages (they call them lenses) as you want. Check out Squidoo.

New Youtube Feature

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I guess youtube is ready to try and start making money… They have a new feature that’s sponsored videos.  Right now this represents a fantastic opportunity. It’s PayPerClick, meaning you only pay when someone clicks to view your video.

The reason this is exciting is because it’s an auction kind of system,  (the more you pay the higher you are on the list of advertisers), but there aren’t a lot of advertisers on it yet. This is a huge advantage for bidding on keywords. I was able to get keywords like build a website for 10 cents, and actually show up number one for that search. This hasn’t been the case in any other ppc search engine for about 5 + years.

Here’s a video with more info.

Get Your Direct Mail Piece Opened

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One of the key things you need to accomplish when sending out a direct mail piece, is to get your envelope opened.

Here are a few tricks to get your letter opened…

  • Put some extra stamps on your envelope – The most extreme level of this, is to use all one penny stamps
  • Use large envelopes
  • Hand write the address (labels will reduce your open rate)
  • Hand write a personal note
  • Use a small envelope
  • Use a different color
  • Use a cartoon

The idea is to get someone curious about what’s in the envelope. You’re using the envelope to sell them in the idea of opening it.

Use Post-it Notes

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A post-it note is a great way to advertise your website. You can get printed post-its, but that’s not what I’m talking about.

How about this… Every time you send someone a letter, you put a sticky note on it with your web address. Hand write the note and assuming it’s readible, your site will be promoted even more.

Using FAQ’s

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Creating an FAQ page is a great way to build credibility into your site, make more sales, and save time.

Do’s

  • Include the most common questions you’re asked
  • Answer the questions directly
  • Add a form where people can ask you questions
  • Keep a positive tone

Do Not’s

  • Use FAQ’s just for sales, while some questions like, “how are you able to offer…” are acceptable, those questions should be in the minority
  • Create an FAQ page with fewer then 5 questions

All and all, an FAQ page is a great tool you can add to your website.

Speed Up for the Slow Down

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When the economy goes up, your marketing eforts should go up. Why? Two simple words, market share. If your competitors are cutting marketing dollars, that leaves the door open for you to capture market share.

“Be fearful when others are greedy. Be greedy when others are fearful.” ~Warren Buffett

I can hear you now, “but I don’t have any money.” If you have no cash flow, you must not have much business, so that means you have an abundance of your greatest resource… Time. Invest some time using the free resources on this site.

One last note about marketing in a slow economy, make sure you are testing. Just because you need to market, doesn’t mean that you need to keep spending or start spending, a lot of money on marketing that doesn’t work. The simplest way to test is to ask a simple question, “how did you hear about us?”