YouTube.com isn’t only popular with millions of people, it’s also popular with Google. More and more you seen YouTube videos coming up in the search results for Google. You can put both a brief description of your video as well as a link to your site in a post on YouTube, so it can certainly be a traffic magnet.
What kinds of videos might you make?
- Tour of your store/prodiucts/etc
- Customer testimonials
- PowerPoint presentation
Note: You can do this for free using MS Movie Maker, click here for video instructions
- Informational video with instructions on how to use your product, or some related material
- Screen capture training, where the end user sees your screen and hears your voice
Note: Camtasia is a great tool to do this as well as an easier way to convert your PowerPoint presentations
- Video of a special event
You can use an inexpensive digital camera to take your video. This is handy as it makes it realitively easy to upload the files to YouTube.