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Archive for the General Business Category

14 Big Online Marketing Ideas for Businesses on a Small Budget

Most businesses are on a tight budget, especially when it comes to marketing. Times are hard and many companies don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your business will have a detrimental effect on your business. One […]

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How to Be Proactive When Building Online Reviews

Online reviews are a crucial part of any business because they act as a window that shows the public “how good” your business really is. This means you have to be pay close attention to what is being said about your business online because this will directly […]

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How to Google+ Circles Can Grow Your Business

The main purpose of joining social media sites, such as Google+, is to grow your network, gain exposure, and generate customers for your business. Google+ circles are great when it comes to creating brand awareness and building an audience for your online marketing presence. Circles are similar […]

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Effective Mobile Coupons – Cashing in on Mobile Marketing!

If you’re a texter, you know that sometimes 160 characters are just not enough to communicate what you want to say. Spilling over into a second text is no big deal when you are texting with friends and family, but when you are texting a mobile offer […]

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How to Use LinkedIn to Grow Your Business

With more than 100 million users, LinkedIn is among the most influential social media networks for business professionals today. According to LinkedIn press, more than 2 million companies have LinkedIn Company Pages, which shows that businesses all over the world are starting to see the power in […]

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Mobile Websites Are No Longer Optional

The mobile web will soon be the dominant choice in internet usage, overtaking web browsing on PCs and laptops by next year. Given the clear supremacy and growth of mobile web browsing, it’s shocking to learn that 70% of businesses don’t have a mobile website. Standard websites […]

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The Dark Side of Groupon

Is this a business killer? First, it’s important to understand that this article is not actually focusing on Groupon specifically. Groupon just happens to be the most popular of the “daily deal” sites. Additionally, “The Dark Side of Groupon” is a better title than “The Dark Side […]

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Top of Google for $100 a Month

On several occasions I’ve had clients tell me that a telemarketer has called with this promise. “Pay us ($40, $100, 200, etc) per month and we’ll put your website at the top of Google. We have a special relationship with Google. ” Is this a scam? It’s […]

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The Repetition Myth

If you’ve read many marketing books you know the huge number of times a potential prospect needs to be exposed to a marketing message before actually purchasing the advertised product or service. I was reading one of Jay Levinson’s books recently and he said that it takes […]

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