Is FaceBook an effective tool for a business person? I believe it is, and it’s also a great way to connect with family and friends. One FaceBook account isn’t a great tool for doing both. My solution is to break my FaceBook account into two accounts. One is for Personal and one is for business.
One of the most widely held pieces of misinformation relates to word of mouth advertising. Specifically, business owners believe if they do a good job, people will tell their friends. This is just plain false.
You’ll understand why, when you realize two facts. First, people expect you to do a good job. Generally you are only noticed if you some how manage to wow them, or if you disappoint them. Second, most people don’t naturally talk about businesses, even ones they’ve had good experiences with.
When it comes down to it the end user just wants the website to meet 3 core fundamentals…
- Fast loading
- Easy to navigate
- Good information
Additionally, as a business person you need the site to be professional, and search engine friendly.