Don’t Market Your Business, Unless You Are Ready toâEUR¦

I was reading one of the Guerilla Marketing books (great books by the way), and it said that you need to make sure you have your customer service right before you use any great marketing tactics; otherwise you will only speed up the demise of your business.

I saw a great example of this on a trip to the beach. A small ice cream stand had sent a girl (about 10 years old) out to pass out coupons for a free ice cream cone. This was truly Guerilla Marketing, and it seemed to be working.

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Rude Awakening about Password Security

A couple of weeks ago I came to a rude awakening about password security. I’m ashamed to say that I was using the check boxes in internet explorer to save my usernames and passwords. I assumed Microsoft would encrypt this information and keep it safe.

Well you know what they say about assuming. It turns out that while IE does encrypt the information it only requires a little freeware program to crack the encryption and give all of your information to anyone who gains access to your computer.

I need to manage more than 150 different passwords. Remembering them was not an option (not for this brain). Additionally, I want to use very secure passwords like… u%w6vvuXz&

The solution I found is RoboForm I’m actually using the 2go product which allows you to have all of your passwords on a flash drive. This gives you the additional security of being able to take the passwords away from the computer when you’re not using them. Additionally, now I can keep all of my passwords in my firebox.

Buying a program like this seems expensive, until something happens and you lose two days of work because you’re trying to reset everything. It took me a little bit to get used to the way RoboForm saves everything, but now I love it. It makes it so I can easily go from site to site without remember usernames and passwords.

I would suggest that you choose a good password management system before you have problems, and I believe RoboForm is the best.