One of the key things you need to accomplish when sending out a direct mail piece, is to get your envelope opened.
Here are a few tricks to get your letter opened…
- Put some extra stamps on your envelope – The most extreme level of this, is to use all one penny stamps
- Use large envelopes
- Hand write the address (labels will reduce your open rate)
- Hand write a personal note
- Use a small envelope
- Use a different color
- Use a cartoon
The idea is to get someone curious about what’s in the envelope. You’re using the envelope to sell them in the idea of opening it.