Get Your Direct Mail Piece Opened

One of the key things you need to accomplish when sending out a direct mail piece, is to get your envelope opened.

Here are a few tricks to get your letter opened…

  • Put some extra stamps on your envelope – The most extreme level of this, is to use all one penny stamps
  • Use large envelopes
  • Hand write the address (labels will reduce your open rate)
  • Hand write a personal note
  • Use a small envelope
  • Use a different color
  • Use a cartoon

The idea is to get someone curious about what’s in the envelope. You’re using the envelope to sell them in the idea of opening it.