When the economy goes up, your marketing eforts should go up. Why? Two simple words, market share. If your competitors are cutting marketing dollars, that leaves the door open for you to capture market share.
“Be fearful when others are greedy. Be greedy when others are fearful.” ~Warren Buffett
I can hear you now, “but I don’t have any money.” If you have no cash flow, you must not have much business, so that means you have an abundance of your greatest resource… Time. Invest some time using the free resources on this site.
One last note about marketing in a slow economy, make sure you are testing. Just because you need to market, doesn’t mean that you need to keep spending or start spending, a lot of money on marketing that doesn’t work. The simplest way to test is to ask a simple question, “how did you hear about us?”