Presentation June 21st, 2012 – Top 3 Internet Marketing Trends

The Top 3 Online Trends that will make or break your business in 2012 and beyond

Now more than ever the success of your business is heavily influenced by how well you use online tools. While you don’t need to be a ‘techno geek’ and understand every little piece of internet marketing, you should know the basics. The top 3 trends that are currently affecting your business–whether you like it or not–are mobile marketing, reputation management and social media.

Mobile Marketing

The number of people using smart phones to access the web is growing every day. This is a market that you don’t want to ignore. Not only is the number growing, a mobile surfer is more likely to be a buyer.

In my presentation I will cover how you can use mobile marketing to build better relationships with your clients and prospects. Additionally, I will reveal the most common mistake people make regarding mobile.

Reputation Management

Online reviews are becoming one of the most critical factors in consumer buying decisions. There is no reason to think this trend will do anything but grow. People love getting feedback about everything from restaurants to professional services. The question is this… Do you know what people are saying about you?

In my presentation I will show you how to handle negative feedback, how to encourage positive reviews, and how to get instantly notified when someone is talking about your business online. I will also reveal a seldom used strategy for answering feedback that will help with SEO (search engine optimization).

Social Media

OK, people have been talking about social media and its place in business for years. How can this be a new trend? In one word…Google! Google is now using social media as an important piece of their algorithm in order to decide where your website places. Additionally, more and more people use Facebook instead of email. This is where your customers are already communicating, shouldn’t you be there as well?

During my presentation you’ll learn about the newest changes/opportunities within Facebook. I will also cover how to take advantage of the newest ‘big thing’–Pinterest. Additionally, you will get a quick overview of how to use software to save time and automate your social media efforts.

If you are interested in learning more about these trends, please join me for my presentation at Oregon PRO (

When: 6/21/2012 (Thursday) 7:15 AM
Where: On Nimbus in Beaverton. (Address provided upon registration)
Cost: Free

Please email: to register.

Track it or Lose it

Are you familiar with the 80:20 rule? In business, almost without fail, you’ll find that 80+ percent of your business will come from 20 (or less) percent of your customers. Additionally, 80% of your results will come from 20% of your activities.

What am I getting at here?

Only 20% of your marketing activities will provide 80% of the results. When you focus all of your resources on the top 10-20%, your business takes off.

So how do we do that?

You absolutely must do one thing consistently. You must test. Anytime you are running a marketing campaign of any kind, you should be looking for how you can test it. If you don’t, you could pass up that one explosive marketing powerhouse. Or, what’s even more likely, you keep dumping huge amounts of money into advertising that provides little or know benefit.

Let’s look at a few ways to test…

#1 Way, and almost no one does it – ASK

This is such an odd thing. By far the least expensive and easiest way to find out where people are coming from is to just ask. How did you hear about us? I would bet millions of dollars are lost each year because that question isn’t being asked. Businesses probably close their doors because they forgot to ask one simple question.


“tell us you heard it on the radio and get 10% off” This is also great for word of mouth.

Tracking Websites

You can easily setup a website that points to your main site and you’ll be able to see the number of times someone comes in through that site.

Tracking Phone Numbers

You can use a company like Telecapture setup phone numbers that forward to your main line but count the number of times the number is called. I would never run a paper ad without this unless everyone answering the phone was perfect with the question, “how did you hear about us?”

Well this turned out to be a long post. I hope it’s helpful.