More Feasible Social Media

I recently answered the following question on Linkedin and thought you might be interested.

How can we make Social Media Marketing more economical and Feasible?

One tool that can help a lot is HootSuite. It’s free (for the basic features) and will allow you to easily post to and monitor several social media platforms from one location.

Additionally, for sending information out, I’d suggest having a blog. You can use the rss feed from the blog, hook it to HootSuite, and have it automatically send out new articles when you post them. It’s post one and done. You can also connect your Blog up to MailChimp and send out a news letter every week/month with your most recent posts.

You have three main goals with social marketing.

1) Bring people into your network (follow me, join my group, etc)
2) Deliver interesting information that your prospects and clients would be interested in
3) Answer questions and respond to people talking about you through these social media outlets.

Regarding bringing people into your network, you have passive solutions like having a link to your Facebook page on your website, and having a QR code on a sign that says, follow us. The active solutions are much faster, where you offer a discount or contest entry if they join a certain network. The best active solution is a viral contest, where the person entering the contest gets one entry for signing up and more when they send it out to their friends who sign up.

You will also want to allocate time for searching for people who you know, and adding contacts to your social networks.

Links:

How to Create a Group for Your Local Business on Facebook

Facebook offers local businesses many different tools and features that can help them effectively market their businesses. The good thing about these features is that they are currently free, which means it is the best time to take advantage of them.

One of the most useful tools available to help businesses build a loyal following is the Facebook “group” feature. Facebook groups are not entirely different from Facebook pages; the only difference is that the group revolves around a particular group of people rather than a brand.

Below are simple steps you can take to create a Facebook group:

1. Sign in to your account and click on the link labeled “Groups” on the left side of the home page.

2. The top bar menu will appear and you should click on “create a new group.”

3. A form will open with fields that you will need to fill. Some of them are mandatory while some are optional. Some of the fields you will need to fill include but not limited to group name, description, is your group public or private, picture upload and many others. To create a group that will not leave any questions, it is important that you fill all the provided fields.

4. After you have successfully created the group, you can now take your time to invite people to the group. You can promote the group through other means outside Facebook, such as inside your business establishment, blogs and other effective social media sites.

It is important to start by inviting people who know you as this will prevent any spamming reports or blocking. Another important thing is to keep your group as active as possible. Active groups are more popular and are more likely to give you results.

Do not overlook the power of Facebook groups in your marketing strategies, as they have proven to be very effective in generating more exposure for small businesses.

How to Google+ Circles Can Grow Your Business

The main purpose of joining social media sites, such as Google+, is to grow your network, gain exposure, and generate customers for your business.

Google+ circles are great when it comes to creating brand awareness and building an audience for your online marketing presence. Circles are similar to “Likes” on Facebook and “Followers” on Twitter; it is used to build a network of people who are interested in your business, products, or services.

However, many people find that Google+ circles are more “user-friendly” than other platforms like Facebook. For instance, its “drag and drop” feature makes it quick and simple to add people into your circles.

Not only that, but you can create many different circles in Google+ and only add relevant people to each circle. As a business owner, it is recommended that you create separate circles for your business prospects, clients, employees, family – or any other segment that relates to your needs.

This makes sharing information a lot easier as it can be tailored only to those groups who have an interest in what you are sharing.

You can also create specific marketing campaigns to target specific circles.  The nice thing is that if you offer different types of products and services, you can create individual circles based around those specific things; allowing you to target even further.

Keep in mind that social media is about more than “selling” your products and services. It creates a way for you to “build relationships” with your target audience, which will in turn create more loyal customers over time.

By sharing helpful and interesting information with them, such as tips, videos, or photos, you can quickly build trust and authority status.

With good, valuable content, it won’t take long to find more people to join your circles because the people in your circles will recommend it to their friends, family, and other associates. Although it takes time to manage, growing Google+ circles is not hard for most people.

Due to the explosive growth of Google+, businesses can no longer ignore this amazing digital tool. With more than 170 users, it is a very powerful way to generate more exposure for your brand.

5 Things Businesses Should Do On Facebook

Here is one of the feature articles in this month’s online magazine.

1. Add a Facebook ‘Like Box’ to Your Website

An effective way to drive traffic to your Facebook Page is to promote it on your own website. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your page without ever having to leave your website.

2. Add a Hyperlink In Your Facebook ‘About’ Box

In the left hand column of your Facebook page you will see the ‘About’ box. In this box, add a hyperlink to your website to encourage more people to visit your site. You only have a limited amount of space so be sure to keep it simple by posting something like this: For more great deals visit us at: http://www.MyWebSite.com

3. Engage With Your Visitors By Asking Smart Questions

Questions are a great way to engage with your visitors…but there is definitely a right way and wrong way to ask questions on Facebook. People move from page to page very quickly so they will be unlikely to make a comment if the post or question is too long. Make sure you that you ask questions that allow them to make short and easy response.

4. Use Every Pixel To Create A Strong, Well Branded Timeline Cover Image

Consider the Timeline picture as a massive Billboard everyone visiting your page will see. Business pages aren’t allowed any kind of contact details, sales pitches or calls to action on the cover image BUT you can highlight your product, your logo, your staff or even your customers by using a clever mix of images and design. You can get a designer to do it, but there are many free sites that will help you do it yourself.

One thing to keep in mind: For many, this will be the first contact with your company, so keep it fun but professional; engaging but fresh. And update it regularly.

5. Don’t Forget to Secure Your Custom Facebook URL

Once you have created your Facebook page, go to http://facebook.com/username and secure a username for your Facebook page. Top Tip: Keep it simple so that people will remember it. If you get too clever or creative, you might confuse your audience.

More Business Today Magazine

More Business Today Online MagazineI’ve started a monthly (potentially) online magazine. Please take a moment to click here and take a look. Your feedback would be very much appreciated.

In this issue of More Business Today online magazine, you can read about:

  • Goodbye Google Places, Hello Google+ Local
  • 5 Things Your Business Should Do Right Now To Profit From Facebook
  • Why YouTube is your secret weapon
  • 7 great reasons why your business should use Twitter
  • How to use Google + to give your business a competitive edge
  • And More!

Open Magazine

Creating Multiple FaceBook Accounts

Is FaceBook an effective tool for a business person? I believe it is, and it’s also a great way to connect with family and friends. One FaceBook account isn’t a great tool for doing both. My solution is to break my FaceBook account into two accounts. One is for Personal and one is for business.

Read moreCreating Multiple FaceBook Accounts