Top of Google for $100 a Month

On several occasions I’ve had clients tell me that a telemarketer has called with this promise. “Pay us ($40, $100, 200, etc) per month and we’ll put your website at the top of Google. We have a special relationship with Google. ”

Is this a scam?

It’s generally not a scam in the strictest sense. They aren’t lying, but they do leave out a lot of important facts. Most of these places are using Adwords to promote your business. Adwords allows you to bid on a keyword (choose an amount are willing to pay per person who clicks through to your site) and therefore is called Pay Per Click advertising. Using this system, you can be at the top of Google (the sponsored listings show at the top and on the right), by just paying enough money.

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