Many times itâEUR(TM)s relatively easy to get a local paper to write an article about your business. You can get instructions online for how to write a press release, or hire someone to do it for you (see links below). This is especially good when your business is unique, or youâEUR(TM)re just starting out.
Not only is a news article free advertising it also has the credibility of being a piece of news instead of an ad.
Press Release Template