Facebook offers local businesses many different tools and features that can help them effectively market their businesses. The good thing about these features is that they are currently free, which means it is the best time to take advantage of them.
One of the most useful tools available to help businesses build a loyal following is the Facebook “group” feature. Facebook groups are not entirely different from Facebook pages; the only difference is that the group revolves around a particular group of people rather than a brand.
Below are simple steps you can take to create a Facebook group:
1. Sign in to your account and click on the link labeled “Groups” on the left side of the home page.
2. The top bar menu will appear and you should click on “create a new group.”
3. A form will open with fields that you will need to fill. Some of them are mandatory while some are optional. Some of the fields you will need to fill include but not limited to group name, description, is your group public or private, picture upload and many others. To create a group that will not leave any questions, it is important that you fill all the provided fields.
4. After you have successfully created the group, you can now take your time to invite people to the group. You can promote the group through other means outside Facebook, such as inside your business establishment, blogs and other effective social media sites.
It is important to start by inviting people who know you as this will prevent any spamming reports or blocking. Another important thing is to keep your group as active as possible. Active groups are more popular and are more likely to give you results.
Do not overlook the power of Facebook groups in your marketing strategies, as they have proven to be very effective in generating more exposure for small businesses.