The Word of Mouth Lie

One of the most widely held pieces of misinformation relates to word of mouth advertising. Specifically, business owners believe if they do a good job, people will tell their friends. This is just plain false.

You’ll understand why, when you realize two facts. First, people expect you to do a good job. Generally you are only noticed if you some how manage to wow them, or if you disappoint them. Second, most people don’t naturally talk about businesses, even ones they’ve had good experiences with.

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