A Good Product or Service isn’t Enough

Recently I switched my Internet provider. My new connection is faster and less expensive. I love the service.

In the meantime I’ve received the worst customer service I’ve ever experienced. I’m truly amazed at the level of apathy this company provides in place of customer service.

Now here’s a company who is advertising like crazy, spending millions to be sure. They have a great service at a good price. Still, I don’t feel I can refer my friends and family. Mind you, when Comcast first came out with high speed I must have helped them sign up 10 or more new customers with my raving broadband. Yep, that’s right, it’s not Comcast I’m talking about.

There is a certain synergy that happens when you put together a great product or service, at a great price, and back it up with awesome customer service. You may be able to have a little higher or even a lot higher price, but you certainly can’t skip the customer service aspect.