You may be familiar with a site called StumbleUpon.com. It’s a very addictive site that allows you to browse sites based on recommendations from other members. You can also put together a group of members who have common interests and stumble upon the pages the different members found useful.
Basically, you have a tool bar at the top of your browser and you click a button and it takes you to a random site someone else (or many others) say is good. You can give a thumbs up or thumbs down to the site to increase or decrease it’s rating.
Of course you could sign up and just give a thumbs up to your own site, but that will only take you so far.
Here’s my idea… Get a group of business people together and create a group on StumbleUpon.com then each member gives thumbs up to the sites coming through the group, allowing each site to be rated positively by several people (as many as are in the group). You would probably want to create a separate login for this, as you don’t want to be sending the normal humor pages, etc, to the group.